By Brielle Jaekel
February 29, 2016
The launch of Facebook’s Canvas ad platform opens up a wealth of new capabilities for marketers, but the winners will need to share interactive, innovative ads that tap consumer insights.
Campaigns from brands such as Gatorade and Coca-Cola have created interactive storytelling experiences with which consumers can interact, without a frustrating user experience. Brands should consider how to take advantage of the opportunity Canvas provides to create a unique experience,…
Facebook Canvas" success depends on unique content paired with data
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